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Save the Children’s campaign
Save the Children reveals new technology for latest global campaign
Save the Children has today revealed cutting-edge new technology in its fight to cut child mortality.
A report published today reveals that 10 million children are dying needlessly every year and, as part of the charitys biggest-ever three-year global campaign to cut this phenomenally high child death rate, Save the Children has launched a hard-hitting new website.
From today, you can log on to its advanced, fully interactive new site that links you directly with children living in a slum in Sierra Leone.
The charity wants to give its supporters the chance to visit Kroo Bay a slum built on a rubbish dump on the banks of the Crocodile River in Sierra Leone. With one in four children dying before their fifth birthday, it is one of the filthiest – and toughest – places to survive in the world.
Regular webisodes will allow you to catch up with the latest news from the slum, and visitors will be able to ask the residents questions, as well as being able to see what life is like for the 4,000 children that live there through 360-degree images of Kroo Bay.
The charity aims to highlight to the public that its simple to make a difference, with campaign contributors being able to see the tangible effects their donations make for the residents of Kroo Bay via the website.
Jasmine Whitbread, Chief Executive of Save the Children, said: Technology allows families to engage with Save the Children in a completely new way and make a difference easily, directly, as part of their everyday lives. We know millions want to make a difference.
Video: No Child Born To Die (campaign film)
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